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Integrated solutions for peak performance at the intersection of Sport, Business, and Technology.

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© 2026 Stefan Ljutzkanov. All rights reserved.

Coach. Entrepreneur. Innovator.

Resources

Knowledge & Insights

Publications, presentations, ventures, and courses across sport, entrepreneurship, and technology.

Speaking & Recognition

Keynotes, presentations, and institutional recognition

EventsSport

BWF World Coaching Conference 2025

Speaking at the BWF World Coaching Conference in Paris on AI and data-driven insights for athlete development.

29 Aug 20252 days
EventsTechnology

ASOIF ASDEG Keynote: AI & New Technologies in Coaching

Keynote presentation at the ASOIF ASDEG Workshop in Lausanne on how AI, robotics, VR, drones, and connected wearables can support coaching.

25 Nov 20242 days
VideosSport

Anaerobic Training and Recovery in Badminton

Webinar podcast exploring anaerobic training principles and recovery strategies specifically for badminton athletes.

17 Mar 202145 min

Ventures & Platforms

Companies and platforms I've built

Technology

SportERP - Sports Organization Management Software

Comprehensive ERP software solution providing consulting, business, digital and support services for sports organizations worldwide.

Role: CEO/CPO · Since 2021

Visit PlatformMy Profile
Sport

Badmintoo - Online Badminton Coaching Platform

Making badminton knowledge, tools, and systems available to everyone worldwide through online courses and coaching resources.

Role: Co-founder · Since 2020

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Sport

DineticQ - Cricket Fast Bowling Coaching

Data-driven, science-backed coaching services for cricket fast bowlers using 20 years of world-leading research.

Role: Team Member · Since 2022

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Research & Publications

Academic research and scientific contributions

ResearchSport

Improving the Speed of the Smash in Professional Badminton Players

Research presenting a systematic approach to enhancing smash speed in competitive professional and semi-professional badminton players.

15 Jun 2014
ResearchSport

Analysis of the Work Effort of Elite Badminton Players

Research identifying relevant analysis tools for comparing the workload of elite top badminton players.

20 Sept 2013
ResearchSport

Full Capacity Analysis of Professional Badminton Player

Comprehensive annual planning research including performance goals, training peaks, and conditioning programs for professional badminton.

1 Dec 2009

Academic Profiles

ResearchGate

View full research profile & publications

Academia.edu

333 followers · 3 papers · View profile

Courses & Training

Online coaching courses on Badmintoo

CoursesSport

Match Analysis Course

This course analyzes famous matches to extract key learnings of technique, tactics and insights from legends of the game.

5 Oct 2023
CoursesSport

Doubles Offense

Learn the correct technique for all offensive strokes in doubles ensuring you have all the tools to effectively win points.

20 Aug 2023
CoursesSport

Doubles Defense

Learn how to survive and counter the fast-paced attack in doubles. Covers all technical details and drills.

15 Jul 2023
CoursesSport

Doubles Fundamentals

Learn the basic technique and tactics of the two most important strokes in doubles and elevate your ability to win more points.

1 Jun 2023
CoursesSport

Offensive Strokes Course

Win more rallies by learning the technique for all the foundational offensive strokes in the correct tactical situations.

20 Apr 2023
CoursesSport

Defensive Game Course

Survive longer in a rally by improving your defensive game using the correct strokes in the correct tactical situations.

10 Mar 2023
CoursesSport

Fundamentals of Badminton Technique

Start your journey into badminton by learning eight key principles underlying badminton technique. Covers basics for all disciplines.

15 Jan 2023

Dive Deeper

Explore the three pillars of my work across sport, entrepreneurship, and technology.

Sport

High-performance coaching, athlete development, and sports science research.

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Entrepreneurship

Building ventures that transform sport organisations through innovation and strategy.

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Technology

Sports tech leadership, AI integration, and platform architecture.

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