AboutContactResources
Ljutzkanov
SportEntrepreneurshipTechnologyServices
Get in Touch
Ljutzkanov

Integrated solutions for peak performance at the intersection of Sport, Business, and Technology.

Explore

  • Home
  • Sport
  • Entrepreneurship
  • Technology

Resources

  • Services
  • Resources
  • About
  • Contact

Legal

  • Terms & Conditions
  • Privacy Policy

© 2026 Stefan Ljutzkanov. All rights reserved.

Coach. Entrepreneur. Innovator.

Sport. Entrepreneurship. Technology.

Where Sport, Product Strategy, and Technology Converge

Helping sport organisations, federations, and technology ventures deliver measurable results through product leadership, strategic consulting, and research-driven innovation.

CPO & Multi-Venture Co-Founder | PhD Researcher | EMBA | Leadership Strategist

Explore ServicesLet's Talk

Trusted by Leading Organizations

Loughborough University
BWF
Badminton England
Badmintoo
SportERP
Dineticq
Loughborough University
BWF
Badminton England
Badmintoo
SportERP
Dineticq

Areas of Expertise

Three pillars that define how I create value — from the training court to the boardroom to the codebase.

Sport
International Coach of Coaches and Coach Developer supporting NGBs. Specialised in building high-performance environments with clear success criteria for each layer — from long-term athlete development through structured coach development frameworks, to clear sustainable organisational KPIs and OKRs.
Learn more
Entrepreneurship
Co-Founder and CPO of SportERP, Badmintoo, and Dineticq. Building SaaS platforms, leading cross-functional teams, and scaling sport-technology products from concept to market. Specialising in AI tools from LLMs to Computer Vision in Sport.
Learn more
Technology
Full product lifecycle ownership from MVP to scale. Cloud architecture, AI/ML integration, microservices design, and data-driven platforms for sport and business. From sport and business focused, providing sustainability for long-term operations and building high-performance teams.
Learn more

Impact & Reach

15

Countries Coached In

14

Tech Products Built

200+

Implementations

15+

Years in High-Performance Sport

5

NGBs & IFs as Non-Executive Leadership

Who This Is For

Tailored expertise for organisations and leaders at every level

International Federations & NGBs

Fractional CTO and product leadership for governing bodies. From technology roadmapping to digital infrastructure and data-driven development programmes.

  • Technology strategy & product roadmapping
  • Digital infrastructure modernisation
  • Data-driven development programmes
Explore Services
Sport Companies & Startups

From first MVP to product-market fit. Product strategy, technical architecture, and agile delivery consulting for sport-technology ventures.

  • MVP development & go-to-market strategy
  • Product backlog & roadmap ownership
  • SaaS architecture & scaling
Explore Services
Executive Leaders

Strategic advisory, Olympic-level keynotes, and innovation consulting for C-suite leaders navigating sport, technology, and business transformation.

  • C-suite product & technology advisory
  • International keynotes & workshops (ASOIF, BWF, Paralympics UK)
  • AI and digital transformation strategy
Get in Touch

What Others Say

“Stefan brings a unique combination of practical coaching experience and academic rigor. His insights have been invaluable for our development programs.”
LU

Prof. Mark King

Sports Science Director, Loughborough University

“Working with Stefan transformed my understanding of the game. His attention to detail and data-driven approach helped me reach new competitive levels.”
EM

Emma Moszczynski

Professional Badminton Player

“His understanding of both sport operations and technology made him an invaluable partner in modernizing our federation's digital infrastructure.”
BM

Development Director

National Federation, BWF Member Association

“Working with Stefan goes far beyond a typical business partnership. His strategic leadership and vision for Badmintoo have been transformative — not just for the product, but for the way we think about education and development in sport. He brings a rare ability to unite people around a shared mission, and the professional partnership we've built extends well beyond the day-to-day.”
B

Yash Deshpande

Co-Founder & Education Lead, Badmintoo

“Stefan's contribution to the 5Cs platform went well beyond what you'd expect from a technology consultant. He understood the science, the coaching context, and the business model — and brought all three together. His ability to operate as both a business consultant and a hands-on builder made the platform what it is today, delivering far more than the original Sport ERP brief.”
LU

Chris Harwood

Professor of Sport Psychology, Loughborough University

“Stefan's contributions to our ASDEG working group and International Federation conferences have been outstanding. His ability to lead workshops on AI and digital leadership for governing bodies is rare — he speaks the language of sport leaders while bringing genuinely practical technology insights. His impact on how our member federations approach innovation has been significant and lasting.”
A

Jeremy Foster

ASDEG Working Group, ASOIF

“Experience is what you get when you didn't get what you wanted. And experience is often the most valuable thing you have to offer.”
Randy Pausch—The Last Lecture