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Integrated solutions for peak performance at the intersection of Sport, Business, and Technology.

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© 2026 Stefan Ljutzkanov. All rights reserved.

Coach. Entrepreneur. Innovator.

Sport. Entrepreneurship. Technology.

Interim CTO & CPO for Sport and Technology Ventures

I step in where product and technology leadership is needed — interim, fractional, or advisory — and leave behind teams that ship measurable results.

CPO & Multi-Venture Co-Founder | PhD Researcher | EMBA | Leadership Strategist

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Trusted by Leading Organisations

BWF
Badminton England
ASOIF
Loughborough Sport
Leicestershire Performance Centre
NTU
Badmintoo
SportERP
Dineticq
United Fanatics
Schulz Coaching
BWF
Badminton England
ASOIF
Loughborough Sport
Leicestershire Performance Centre
NTU
Badmintoo
SportERP
Dineticq
United Fanatics
Schulz Coaching

Areas of Expertise

Three pillars that define how I create value — from the training court to the boardroom to the codebase.

Sport
International Coach of Coaches and Coach Developer supporting NGBs. Specialised in building high-performance environments with clear success criteria for each layer — from long-term athlete development through structured coach development frameworks, to clear sustainable organisational KPIs and OKRs.
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Entrepreneurship
Co-Founder and CPO of SportERP, Badmintoo, and Dineticq. Building SaaS platforms, leading cross-functional teams, and scaling sport-technology products from concept to market. Specialising in AI tools from LLMs to Computer Vision in Sport.
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Technology
Full product lifecycle ownership from MVP to scale. Cloud architecture, AI/ML integration, microservices design, and data-driven platforms for sport and business. From sport and business focused, providing sustainability for long-term operations and building high-performance teams.
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Impact & Reach

15

Countries Coached In

14

Tech Products Built

200+

Implementations

15+

Years in High-Performance Sport

5

NGBs & IFs as Non-Executive Leadership

Who This Is For

Tailored expertise for organisations and leaders at every level

International Federations & NGBs

Fractional CTO and product leadership for governing bodies. From technology roadmapping to digital infrastructure and data-driven development programmes.

  • Technology strategy & product roadmapping
  • Digital infrastructure modernisation
  • Data-driven development programmes
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Sport Companies & Startups

From first MVP to product-market fit. Product strategy, technical architecture, and agile delivery consulting for sport-technology ventures.

  • MVP development & go-to-market strategy
  • Product backlog & roadmap ownership
  • SaaS architecture & scaling
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Executive Leaders

Strategic advisory, Olympic-level keynotes, and innovation consulting for C-suite leaders navigating sport, technology, and business transformation.

  • C-suite product & technology advisory
  • International keynotes & workshops (ASOIF, BWF, Paralympics UK)
  • AI and digital transformation strategy
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What Others Say

“Stefan is a dynamic dual-career individual with a passion for excellence. He is an outstanding coach while also being a highly skilled entrepreneur with clear business expertise and a first-class understanding of technology.”
LU

Prof. Mark King

Professor of Sports Biomechanics, Loughborough University

“His understanding of both sport operations and technology made him an invaluable partner in modernising our federation's digital infrastructure. He bridges the gap between what sport leaders need and what technology can deliver.”
DO

Development Officer

International Federation

“His ability to lead workshops on AI and digital leadership for governing bodies is rare — he speaks the language of sport leaders while bringing genuinely practical technology insights. His impact on how our member federations approach innovation has been significant.”
EM

Event Manager

International Federations Association

“Stefan delivered a thorough audit of our development programme and a refined strategic roadmap that gave us real clarity on where to focus. His ability to combine sport expertise with business strategy made the process genuinely valuable and actionable.”
DM

Development Manager

National Governing Body

Ready to elevate your sport or business?

Let's discuss how we can work together to achieve your goals. Whether it's coaching, consulting, or technology solutions, I'm here to help.

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Or call 01509 440179